Managed Care · ID
Idaho
Saturated · score 55
MA penetration is above average — competition is high, focus on plan-specific wins.
State MA penetration
50.3%
National rank #27 · National avg 47.8%
+2.52 pp vs national
203,594
MA beneficiaries (rolled up)
404,603
Medicare eligibles
44
Counties indexed
80
SNFs in state
MA beneficiaries · 2016–2022
YoY change: +72.6%
SNF utilization rate (MA enrollees)
Share of MA beneficiaries with a SNF stay each year (CMS MA GV PUF).
Most saturated counties
- 65.4%Canyon30,947 of 47,334 eligibles
- 62.9%Gem3,616 of 5,748 eligibles
- 59.0%Ada60,605 of 102,720 eligibles
- 58.7%Twin Falls11,201 of 19,069 eligibles
- 56.7%Payette3,779 of 6,662 eligibles
- 56.5%Owyhee1,547 of 2,739 eligibles
- 54.9%Jerome2,276 of 4,146 eligibles
- 54.4%Bannock9,509 of 17,470 eligibles
- 53.7%Boise1,435 of 2,671 eligibles
- 51.3%Gooding1,747 of 3,403 eligibles
Highest opportunity counties
- 7.7%Lewis1,627 eligibles · 125 enrolled
- 9.1%Lemhi2,971 eligibles · 271 enrolled
- 12.1%Bear Lake1,648 eligibles · 199 enrolled
- 12.1%Teton2,051 eligibles · 248 enrolled
- 12.2%Clearwater3,002 eligibles · 367 enrolled
- 12.4%Custer1,544 eligibles · 192 enrolled
- 12.8%Benewah3,167 eligibles · 405 enrolled
- 16.1%Idaho5,630 eligibles · 905 enrolled
- 19.5%Caribou1,501 eligibles · 293 enrolled
- 20.6%Oneida1,143 eligibles · 236 enrolled
Top MA payers in Idaho
189,141 total MA enrolled- 1UNITEDHEALTHCARE OF THE ROCKIES, INC.41,41621.9%
- 2BLUE CROSS OF IDAHO HEALTH SERVICE, INC.36,16719.1%
- 3CARE IMPROVEMENT PLUS SOUTH CENTRAL INSURANCE CO.29,13415.4%
- 4MOUNT CARMEL HEALTH PLAN OF IDAHO, INC.22,63912.0%
- 5PACIFICSOURCE COMMUNITY HEALTH PLANS17,1539.1%
- 6MOLINA HEALTHCARE OF UTAH, INC.13,1857.0%
- 7SIERRA HEALTH AND LIFE INSURANCE COMPANY, INC.9,5505.0%
- 8HUMANA INSURANCE COMPANY6,9693.7%
- 9EMPHESYS INSURANCE COMPANY6,3743.4%
- 10AETNA LIFE INSURANCE COMPANY2,2041.2%
- 11ANTHEM INSURANCE COMPANIES, INC.8510.5%
- 12REGENCE BLUESHIELD OF IDAHO, INC.7180.4%
- 13FENYX HEALTH INSURANCE COMPANY6080.3%
- 14HUMANA BENEFIT PLAN OF ILLINOIS, INC.5830.3%
- 15HUMANA MEDICAL PLAN OF UTAH, INC.3780.2%
Top-rated SNFs in Idaho
80 total- ST LUKE'S ELMORE LONG TERM CAREMOUNTAIN HOME, ID · Elmore County · 38 beds5★
- MOUNTAIN VALLEY OF CASCADIAKELLOGG, ID · Shoshone County · 68 beds5★
- PARKE VIEW REHABILITATION & CARE CENTERBURLEY, ID · Cassia County · 86 beds5★
- MONTE VISTA HILLS HEALTHCARE CENTERPOCATELLO, ID · Bannock County · 113 beds5★
- BOUNDARY COUNTY NURSING HOMEBONNERS FERRY, ID · Boundary County · 20 beds5★
- LIFE CARE CENTER OF BOISEBOISE, ID · Ada County · 153 beds5★
- OWYHEE HEALTH & REHABILITATION CENTERHOMEDALE, ID · Owyhee County · 58 beds5★
- MCCALL REHABILITATION AND CARE CENTERMCCALL, ID · Valley County · 65 beds5★
- ONEIDA COUNTY HOSPITAL & LONG TERM CARE FACILITYMALAD, ID · Oneida County · 33 beds5★
- FRANKLIN COUNTY TRANSITIONAL CAREPRESTON, ID · Franklin County · 35 beds5★
Source: CMS MA State/County Penetration (Aug 2025). Secondary metrics from CMS Medicare Advantage Geographic Variation PUF (2016–2022). Penetration is computed by rolling up county-level CMS-published MA enrolled / Medicare eligibles. Trend chart spans 2016–2022.