Managed Care · GA
Georgia
Saturated · score 49
MA penetration is above average — competition is high, focus on plan-specific wins.
State MA penetration
56.0%
National rank #11 · National avg 47.8%
+8.23 pp vs national
1,112,226
MA beneficiaries (rolled up)
1,984,898
Medicare eligibles
159
Counties indexed
356
SNFs in state
MA beneficiaries · 2016–2022
YoY change: +79.1%
SNF utilization rate (MA enrollees)
Share of MA beneficiaries with a SNF stay each year (CMS MA GV PUF).
Most saturated counties
- 75.7%Stewart816 of 1,078 eligibles
- 71.3%Turner1,426 of 2,000 eligibles
- 70.9%Jenkins1,275 of 1,798 eligibles
- 70.8%Macon1,780 of 2,515 eligibles
- 70.7%Treutlen997 of 1,411 eligibles
- 70.0%Warren1,093 of 1,562 eligibles
- 69.3%Atkinson992 of 1,431 eligibles
- 68.8%Terrell1,606 of 2,336 eligibles
- 68.6%Taliaferro332 of 484 eligibles
- 68.4%Hancock1,749 of 2,558 eligibles
Highest opportunity counties
- 41.7%Oconee8,739 eligibles · 3,641 enrolled
- 42.6%Whitfield18,717 eligibles · 7,973 enrolled
- 42.9%Camden11,403 eligibles · 4,890 enrolled
- 43.5%Houston30,652 eligibles · 13,333 enrolled
- 43.9%Echols569 eligibles · 250 enrolled
- 44.8%Greene7,444 eligibles · 3,336 enrolled
- 45.1%Glynn21,492 eligibles · 9,686 enrolled
- 45.1%Gilmer10,014 eligibles · 4,516 enrolled
- 46.1%Columbia29,292 eligibles · 13,498 enrolled
- 46.4%Forsyth36,844 eligibles · 17,088 enrolled
Top MA payers in Georgia
1,132,661 total MA enrolled- 1CARE IMPROVEMENT PLUS SOUTH CENTRAL INSURANCE CO.217,75419.2%
- 2HUMANA INSURANCE COMPANY148,29813.1%
- 3HUMANA EMPLOYERS HEALTH PLAN OF GEORGIA, INC.123,97310.9%
- 4SIERRA HEALTH AND LIFE INSURANCE COMPANY, INC.98,3768.7%
- 5SILVERSCRIPT INSURANCE COMPANY83,0667.3%
- 6ANTHEM INSURANCE COMPANIES, INC.81,5137.2%
- 7AETNA LIFE INSURANCE COMPANY61,7555.5%
- 8EMPHESYS INSURANCE COMPANY61,5515.4%
- 9AETNA HEALTH INC. (GA)43,9623.9%
- 10DEVOTED HEALTH INSURANCE COMPANY OF GEORGIA INC42,2843.7%
- 11KAISER FOUNDATION HP OF GA, INC.41,7653.7%
- 12WELLCARE OF GEORGIA, INC.33,0882.9%
- 13HEALTHSPRING LIFE & HEALTH INSURANCE COMPANY, INC.32,5852.9%
- 14CLOVER INSURANCE COMPANY21,8741.9%
- 15BLUE CROSS BLUE SHIELD HEALTHCARE PLAN OF GEORGIA14,4041.3%
Top-rated SNFs in Georgia
356 total- EFFINGHAM CARE & REHABILITATION CENTERSPRINGFIELD, GA · Effingham County · 105 beds5★
- STEVENS PARK HEALTH AND REHABILITATIONAUGUSTA, GA · Richmond County · 42 beds5★
- MIONA GERIATRIC & DEMENTIA CENTERIDEAL, GA · Macon County · 88 beds5★
- MILLER NURSING HOMECOLQUITT, GA · Miller County · 157 beds5★
- WILLIAM BREMAN JEWISH HOME, THEATLANTA, GA · Fulton County · 96 beds5★
- LENBROOKATLANTA, GA · De Kalb County · 60 beds5★
- TREUTLEN COUNTY HEALTH AND REHABILITATIONSOPERTON, GA · Treutlen County · 50 beds5★
- LIFE CARE CENTER OF GWINNETTLAWRENCEVILLE, GA · Gwinnett County · 163 beds5★
- HIGH SHOALS HEALTH AND REHABILITATIONBISHOP, GA · Oconee County · 100 beds5★
- CALHOUN NURSING HOMEEDISON, GA · Calhoun County · 60 beds5★
Source: CMS MA State/County Penetration (Aug 2025). Secondary metrics from CMS Medicare Advantage Geographic Variation PUF (2016–2022). Penetration is computed by rolling up county-level CMS-published MA enrolled / Medicare eligibles. Trend chart spans 2016–2022.