Managed Care · FL
Florida
Saturated · score 48
MA penetration is above average — competition is high, focus on plan-specific wins.
State MA penetration
57.4%
National rank #8 · National avg 47.8%
+9.6 pp vs national
2,994,964
MA beneficiaries (rolled up)
5,217,588
Medicare eligibles
67
Counties indexed
694
SNFs in state
MA beneficiaries · 2016–2022
YoY change: +54.9%
SNF utilization rate (MA enrollees)
Share of MA beneficiaries with a SNF stay each year (CMS MA GV PUF).
Most saturated counties
- 75.8%Miami-Dade390,704 of 515,144 eligibles
- 71.9%Osceola53,736 of 74,741 eligibles
- 71.5%Gadsden7,978 of 11,156 eligibles
- 70.2%Liberty1,092 of 1,556 eligibles
- 68.7%Polk122,896 of 178,888 eligibles
- 68.3%Hernando43,242 of 63,327 eligibles
- 67.5%Pasco102,446 of 151,823 eligibles
- 65.5%Wakulla5,160 of 7,877 eligibles
- 65.3%Broward242,511 of 371,101 eligibles
- 64.3%Calhoun1,978 of 3,074 eligibles
Highest opportunity counties
- 20.0%Monroe18,959 eligibles · 3,793 enrolled
- 34.2%Okaloosa46,085 eligibles · 15,772 enrolled
- 37.7%Collier120,266 eligibles · 45,382 enrolled
- 38.9%St. Johns76,755 eligibles · 29,833 enrolled
- 41.2%Martin51,689 eligibles · 21,277 enrolled
- 41.9%Alachua52,001 eligibles · 21,809 enrolled
- 42.3%Clay51,286 eligibles · 21,717 enrolled
- 42.6%Walton19,937 eligibles · 8,488 enrolled
- 42.6%Bay43,062 eligibles · 18,349 enrolled
- 42.7%Indian River62,029 eligibles · 26,486 enrolled
Top MA payers in Florida
3,051,606 total MA enrolled- 1HUMANA MEDICAL PLAN, INC.530,03017.4%
- 2PREFERRED CARE PARTNERS, INC.392,00412.8%
- 3HUMANA INSURANCE COMPANY313,46910.3%
- 4CARE IMPROVEMENT PLUS SOUTH CENTRAL INSURANCE CO.273,0188.9%
- 5AETNA LIFE INSURANCE COMPANY195,7286.4%
- 6CAREPLUS HEALTH PLANS, INC.170,1735.6%
- 7EMPHESYS INSURANCE COMPANY135,1154.4%
- 8FREEDOM HEALTH, INC.91,4693.0%
- 9OPTIMUM HEALTHCARE, INC.80,3842.6%
- 10SIERRA HEALTH AND LIFE INSURANCE COMPANY, INC.76,6432.5%
- 11AETNA HEALTH INC. (FL)71,8302.4%
- 12UNITEDHEALTHCARE OF FLORIDA, INC.71,3752.3%
- 13HEALTHSUN HEALTH PLANS, INC.67,4812.2%
- 14Preferred Care Network, Inc.64,9202.1%
- 15BLUE CROSS AND BLUE SHIELD OF FLORIDA, INC.61,7202.0%
Top-rated SNFs in Florida
694 total- MORTON PLANT REHABILITATION CENTERBELLEAIR, FL · Pinellas County · 126 beds5★
- BROWARD NURSING & REHABILITATION CENTERFORT LAUDERDALE, FL · Broward County · 198 beds5★
- Pinecrest Center for Rehabilitation and HealingNORTH MIAMI, FL · Miami-Dade County · 100 beds5★
- BISCAYNE HEALTH AND REHABILITATION CENTERNORTH MIAMI, FL · Miami-Dade County · 98 beds5★
- CORAL GABLES NURSING AND REHABILITATION CENTERMIAMI, FL · Miami-Dade County · 87 beds5★
- PINES OF SARASOTASARASOTA, FL · Sarasota County · 171 beds5★
- FOUNTAIN MANOR HEALTH & REHABILITATION CENTERNORTH MIAMI, FL · Miami-Dade County · 139 beds5★
- TALLAHASSEE MEMORIAL HOSPITAL EXTENDED CARETALLAHASSEE, FL · Leon County · 113 beds5★
- BEACHSIDE CENTER FOR REHABILITATION AND NURSINGNEW SMYRNA BEACH, FL · Volusia County · 239 beds5★
- RIVER GARDEN HEBREW HOME FOR THE AGEDJACKSONVILLE, FL · Duval County · 180 beds5★
Source: CMS MA State/County Penetration (Aug 2025). Secondary metrics from CMS Medicare Advantage Geographic Variation PUF (2016–2022). Penetration is computed by rolling up county-level CMS-published MA enrolled / Medicare eligibles. Trend chart spans 2016–2022.