Managed Care · CO
Colorado
Saturated · score 52
MA penetration is above average — competition is high, focus on plan-specific wins.
State MA penetration
53.1%
National rank #22 · National avg 47.8%
+5.26 pp vs national
563,992
MA beneficiaries (rolled up)
1,062,907
Medicare eligibles
64
Counties indexed
210
SNFs in state
MA beneficiaries · 2016–2022
YoY change: +58.7%
SNF utilization rate (MA enrollees)
Share of MA beneficiaries with a SNF stay each year (CMS MA GV PUF).
Most saturated counties
- 64.7%Adams45,825 of 70,824 eligibles
- 63.6%Jefferson75,886 of 119,337 eligibles
- 62.7%Broomfield7,945 of 12,670 eligibles
- 61.8%Pueblo25,084 of 40,593 eligibles
- 60.5%Otero2,917 of 4,823 eligibles
- 59.9%Denver58,985 of 98,468 eligibles
- 59.0%Fremont7,968 of 13,503 eligibles
- 58.3%Arapahoe61,817 of 106,096 eligibles
- 57.0%Weld31,187 of 54,671 eligibles
- 55.8%Costilla756 of 1,354 eligibles
Highest opportunity counties
- 8.4%Sedgwick753 eligibles · 63 enrolled
- 10.6%Pitkin3,556 eligibles · 378 enrolled
- 11.8%Baca952 eligibles · 112 enrolled
- 13.9%Yuma2,047 eligibles · 284 enrolled
- 16.1%Prowers2,618 eligibles · 421 enrolled
- 18.1%Eagle7,974 eligibles · 1,440 enrolled
- 18.3%Phillips997 eligibles · 182 enrolled
- 18.7%Cheyenne412 eligibles · 77 enrolled
- 19.1%San Juan168 eligibles · 32 enrolled
- 19.4%Kit Carson1,612 eligibles · 313 enrolled
Top MA payers in Colorado
565,997 total MA enrolled- 1UnitedHealthcare Benefits of Texas, Inc.184,96232.7%
- 2KAISER FOUNDATION HP OF CO113,22020.0%
- 3HUMANA INSURANCE COMPANY63,05611.1%
- 4SIERRA HEALTH AND LIFE INSURANCE COMPANY, INC.58,93710.4%
- 5CHA HMO, INC.38,7086.8%
- 6AETNA LIFE INSURANCE COMPANY24,1914.3%
- 7EMPHESYS INSURANCE COMPANY15,9222.8%
- 8DEVOTED HEALTH INSURANCE COMPANY OF COLORADO INC11,4162.0%
- 9DEVOTED HEALTH PLAN OF COLORADO INC8,7961.6%
- 10AETNA HEALTH INC. (PA)8,4281.5%
- 11SELECTHEALTH, INC.7,1151.3%
- 12CARE IMPROVEMENT PLUS SOUTH CENTRAL INSURANCE CO.5,6611.0%
- 13DENVER HEALTH MEDICAL PLAN, INC.5,0860.9%
- 14COVENTRY HEALTH CARE OF NEBRASKA, INC.2,9740.5%
- 15TOTAL LONGTERM CARE, INC.2,9670.5%
Top-rated SNFs in Colorado
210 total- LEMAY AVENUE HEALTH AND REHAB LLCFORT COLLINS, CO · Larimer County · 130 beds5★
- GARDENS, THECOLORADO SPRINGS, CO · El Paso County · 45 beds5★
- WESTERN HILLS HEALTH CARE CENTERLAKEWOOD, CO · Jefferson County · 140 beds5★
- GUNNISON VALLEY HEALTH SENIOR CARE CENTERGUNNISON, CO · Gunnison County · 50 beds5★
- HILDEBRAND CARE CENTERCANON CITY, CO · Fremont County · 75 beds5★
- SUNDANCE SKILLED NURSING AND REHABILITATIONCOLORADO SPRINGS, CO · El Paso County · 68 beds5★
- BERKLEY MANOR CARE CENTERDENVER, CO · Denver County · 118 beds5★
- BROADVIEW HEALTH AND REHABILITATION CENTERGREELEY, CO · Weld County · 100 beds5★
- VALLEY VIEW VILLAFORT MORGAN, CO · Morgan County · 120 beds5★
- Edgewater Health and RehabilitationLAKEWOOD, CO · Jefferson County · 67 beds5★
Source: CMS MA State/County Penetration (Aug 2025). Secondary metrics from CMS Medicare Advantage Geographic Variation PUF (2016–2022). Penetration is computed by rolling up county-level CMS-published MA enrolled / Medicare eligibles. Trend chart spans 2016–2022.